Gamified Health & Wellness Training

It’s the holiday season. And everyone seems to have a cold. How do drugstore associates help everyone to stay healthy?

Learners actively practice hygiene in the virtual setting.

The Situation

I wanted to be able to showcase additional Storyline 360 skills, so I participated in the Tim Slade December 2023 Design Challenge. The challenge was to “create an interactive eLearning course on practical preventative hygiene methods for new seasonal sales associates and pharmacy techs.”

I had already been watching Tim’s YouTube channel to expand and improve my design ideas, and to glean different perspectives on ID methods and techniques. This challenge, and its invitation to engage with its requirements and constraints, seemed like a great way to add another project to my portfolio. Having also dipped a toe into gamification through Marie Jo LeRoux’s videos and resources, I was ready to design and develop an eLearning activity that asks learners to actively practice hygiene in the virtual setting. I dove in head first!  

Target audience

  • Retail associates at a fictional “Gilbert’s” drugstore chain

Responsibilities

  • AI Storyboarding

  • Project Management

  • Visual design

  • Development

Tools used

  • Articulate Storyline 360

  • Chatgpt

  • Adobe Illustrator

  • Google Docs 

The Process

Text-Based Storyboard

If I had been working with a SME, I would have used questioning, curiosity, observation, and analysis to start to set up my learning experience. But without one, and being on a short timeline, I wanted to develop a storyboard quickly and use the power of the internet to help me.

AI is everywhere, and I had limited experience with using it, so I decided to have ChatGPT help me to create a visual storyboard. Using many prompts to limit and specify my ideas, I came up with a rough storyboard that included a slide title, text on screen, visual image, narration, and developer notes. Although this AI-generated material was not perfect, and sometimes not useful at all (the developer notes, for example), it was a wonderful way to jumpstart my thinking process and to frame the general shape of the project. With many additional prompts to specify and elaborate, I finally had a draft that was serviceable for my task - a useful table indicating the elements of each slide. I then asked ChatGPT to reframe the storyboard with an emphasis on human-centered design. This gave me alternative on-screen text and narration that I could then revise into the final product. Given these options, plus additional prompting of ChatGPT, and some no-tech human brainstorming, I landed on a gamified smudge-finding experience.

Using Marie-Joe LeRoux’s “ingredients of engagement,” I endeavored to build cognitive mechanics to keep the learner engaged in the content. Meaning, the player is active, the content is a puzzle, failure is feedback, and performance is evaluated from the start. These “under-the-hood” features of the learning experience help the learner to want to continue, but I also tried to eliminate any information that did not directly align with my learning objective. For instance, I was tempted to include proper techniques and appropriate cleaning products, but I also thought this information could be better delivered through a job aid pdf that could be downloaded from the project. In addition, I edited out any mention of face masks, as it did not tie indirectly with the objective.

The next step was to begin to identify the different store areas that were considered “high-touch.” That information was handily provided by the Challenge assignment. I consulted this list provided by the challenge and made a note of the areas of a retail space that are most vital for hygiene purposes, such as touch-pads, door handles, etc. I knew I wanted to challenge my learners to find and clean different areas of the drug store, but my ideas about how to depict that on-screen changed in the design process. I liked the idea of having a timed challenge, and using points to evaluate the effectiveness of the “cleaning.”

Because I did not have any other contributors to the project, the storyboard was still dynamic when I started designing the visuals. I was able to integrate these two steps of the process to accommodate Storyline limitations and design on-the-fly, adapting to my new ideas and changing as I went.

Visual Mockups

I used freepik.com to find and customize vector images of retail spaces and associates, using the Challenge’s Style Guide as guidance on colors. I then designed several versions of the title screen because I knew that this first visual of the experience would set the tone for the entire experience. Here are my three first drafts:

I received feedback on these three options, and although we all really liked the look of the screens that featured the larger blue blocks and the associate, I ultimately decided that the importance of cleanliness in the learning objective dictated that a “cleaner” screen would best set the mood for the course.

In a professional setting, I might choose to create my mockups in a program like Adobe XD or Figma, but to save time and to have a single design file, I started designing right in Storyline. I designed several looks for my text boxes, buttons, backgrounds, and buttons, relying heavily on the provided style guide. The guide included not only logos, fonts, and colors, but the guide itself included elements like a small blue strip at the bottom of the slide, overlaying an image of drugstore shelves, as well as subtle pink and blue shadows behind text boxes and characters. I incorporated those elements, as well as the general layout, into several of my own templates.

I continued to source assets such as vector images and audio files, adapting visuals with Adobe Illustrator, and then I dove into the development phase. I loved the idea of “wiping” fingerprints and sneeze marks off of the surfaces of the store, so I spent some time developing triggers, layers, and states in Storyline. I made sure to include just enough information on the “Observation Challenge” and “Get Ready” slides to orient learners to the operation of the challenge - hovering over the fingerprints and sneeze spatter that randomly appeared on-screen - and the time clock, so learners were prepared for the challenge, even if they might not be ready to earn the necessary number of points to “win.”

I planned for my learners to fail at first. The timer is set for only 30 seconds, and it’s not easy to visit all four store areas and “wipe clean” the smudges that appear over the course of 5-6 seconds; in fact it is impossible to wipe out every smudge in the challenge. This was meant to reflect the real experience of a Gilbert’s associate, who has limited time to clean the store, and faces a constant battle against germs and disease-carrying smudges, but also was meant to make an uncertain outcome - increasing engagement.

I made sure to also include many “moments of delight” - easter eggs, such as an icky green splotch appearing when you hear a sneeze or cough, and messages that appear during the learner interaction if you’re slow on your clicks.

Finally, I decided last-minute to add a “Review” screen, to reiterate which areas of the store would be considered high-touch. A better and more complete training program would probably include a job aid poster that could be visible in the workplace.

I used Storyline’s text-to-voice function to create narration for each screen, and I also made sure to include a closed caption option. Storyline is great at many things, but I must admit that I prefer human voices to the electronic Betty voice that I used for this project. And, although my project did not turn out to be completely accessible (I was not able to adapt every screen for accessibility due to time constraints), I am ready to use that functionality on my next project.

The impression we want learners to take away is:

These areas of the store will be germy. You can clean them up.

Final Product

I was really happy with how this course came out. It is short and sweet, and in my opinion, it achieves the learning objective of identifying and cleaning the surfaces of the store. It’s also fun and engaging.

Results & Takeaways

I wanted …

  • … my learners to feel that this project was simple, engaging, and effective in the skill being taught. 

  • … the “under-the-hood” elements - the cognitive mechanics, or the reason that our human brains want to try something again - to be evident enough that it could be considered (at least kind of) fun. 

  • … to design specialized elements in Storyline such as a timer and a point counter that would determine failure and success

What I would do differently:

  • Feedback: Due to the quick turnaround time for the challenge, and because we were all out partying for the holidays, I did not collect much feedback on my project. 

  • Narration: the voice provided by Storyline is adequate for this concept project, but I would definitely use human voices for professional projects

  • Job Aid: I would create a downloadable pdf poster that outlines the high-touch areas of a retail store, as well as the proper cleaning products and methods for wiping down different areas

  • Photo-realistic images: I am more familiar with Adobe Illustrator; plus, I did not have the time to spend collecting and customizing photo images of store interiors. If this were a professional project for an actual drug-store chain, I think that photos would be a better choice than vectors.

How long did all this take you, Laura?

Concept Development, Writing, and Storyboarding: 6 Hours

I used ChatGPT to help write and edit a first draft of a text-based storyboard.

Images and Design: 15 Hours

I used Freepik.com to source images for adaptation to the project.

I also designed some of my own images that I could not find.

Development: 10 Hours

My prototypes were designed right in Storyline, which streamlined the process.

Let’s talk.

I am a designer of learning experiences, and I am open to making new connections.